Founder · lead injector
Dana Reyes, FNP-C
Board-certified family nurse practitioner, nine years in aesthetics. Trains other injectors on facial anatomy and dosing across the Southwest. Treats roughly forty patients a week.
How we got here
Founded by an injector, not an investor.
Dana Reyes spent six years in emergency and family practice before moving into aesthetics, and the habit that came with her was documentation. Photograph in controlled light. Write the plan down. Measure against it later. It’s ordinary in medicine and startlingly rare in this industry.
Purely has stayed deliberately small since. Three injectors, one supervising physician, one room per clinician. We’ve turned down two acquisition offers because both would have required raising treatment volume past the point where the person who plans your face is still the person who treats it.
- 6,400+ treatments performed since opening, all photographed to the same standard.
- 412 verified reviews at a 4.9 average, none of them incentivised.
- Zero commission. Nobody here earns more by selling you a bigger treatment.